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PHAROS

Light, Territory, Code:
Unraveling the Mediterranean Signal
VENICE DESIGN WEEK
October 11–19, 2025

The Pharos project stems from a research on Mediterranean lighthouses, symbols of silent yet vital communication.

 

Their architecture and luminous codes inspired a body of works that translate light into material form. ​ These ancient structures, built over the centuries, contain minimal spaces and serve minimal but extremely important functions. Each lighthouse has a name, recognizable by its light signal, and marks a specific point in the territory: just a few seconds of light are enough to determine its position.  They communicate with sailors by repeating their names through intermittent light pulses, following a specific rhythm that, silent, respects the darkness of the night. It is an essential and powerful form of communication that does not disturb, but guides with discretion.

 

Their sole function is to communicate their name, which sometimes corresponds to their place in the world. They are scattered along the coasts, often in uninhabited or isolated places, surrounded by the sea and untouched landscapes. Their presence—though linked to enviable locations—is respectful and discreet, just like the simple architecture that houses them. All the lighthouses together define the shape of a territory, a shape that reveals itself only to those in motion: it is the travelers, moving between them, who trace a geography that remains invisible when still.

 

This project, which is transversal in nature, currently involves the creation of two series of table lamps, a series of stone sculptures  and the making of three carpets (Tavolara, Capo Testa and Mangiabarche). ​

At Venice Design Week Paulina Herrera Studio presents a series of rugs and a stone sculpture.

 

The rugs reinterpret the luminous codes of two Sardinian lighthouses —Tavolara and Capo Testa—transforming their unique signals and environmental contexts into graphic patterns. Each design becomes a visual trace of the lighthouse’s presence: the overlapping beams of Tavolara and Capo Ceraso, the windswept light of Capo Testa, and the westward gaze of Mangiabarche.

The stone sculpture, part of a series, do not emit light, but receive and reflect it. Through polished, rough, and undulating surfaces, they multiply and diffuse the brightness around them. Like water reflecting a lighthouse beam, the stones transform light into vibration, into a silent signal that resonates with space. They embody the noble essence of lighthouses: an invisible, discreet communication that orients and connects without ever imposing itself.

Pharos Project

Designed by Paulina Herrera

Ph: Barbara Pau

© 2024

 by paulina herrera letelier

 

 

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